The Public chain of stores (www.public.gr) was created in 2005, introducing a unique concept for Greece. In less than ten years, Public grew into the largest chain of entertainment department stores with 54 stores in Greece & Cyprus and 2 online shops (www.public.gr and www.public-cyprus.com.cy).
Its unique concept is based on discovering a diversity of technological and entertainment products, such as: mobiles, tablets, smartphones, accessories, audio, and video equipment as well as books, CDs and DVDs. Over the years, Public has become a Love Brand, thanks to an unrivalled selection of 1.156.000 products that is further supported by the personnel’s well-informed advice. More than 100 devices are displayed live for the customer to test, thus offering an enhanced purchasing experience. One can also book tickets for all important shows taking place throughout the country.
A variety of cultural and technology events, such as book presentations, mini concerts, tech seminars and workshops also complement the Public concept. Within this context, more than 1000 free events are taking place on an annual basis, aiming to infuse an interest on tech, science, culture & entertainment and to provide Public stores visitors with guidance on how these goods may serve as a means of improving their skills and their everyday life.
Public are considered destination stores, offering more than a shopping experience with emphasis on relationship building with customers.